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A skin care brand aimed at a powerful, but neglected demographic.
June 4, 2021
By: TOM BRANNA
Editor
Procter & Gamble executives say women over 50 is a powerful demographic that is often neglected by marketers. The company's SeeMe Beauty aims to change that narrative. According to P&G, SeeMe's target audience includes 75 million women who control nearly 70% of disposable income and account for 50% of consumer product purchases. Yet, this group is targeted by only 5% of media. In fact, according to AARP, 40% of Gen X and 53% of Baby Boomers feel ignored by mainstream beauty c...
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